UMFISD — video for a professional association
Video and social media for the Association of Mathematicians, Physicists and Engineers of Serbia. The task: show technical work so that a general audience can follow it.
The problem
A professional association has valuable activities that an audience outside the field neither follows nor understands. Conferences, competitions and work with young people stay visible only to those already inside.
Associations and institutions almost never have anyone to film this. Unlike companies, they have no marketing budget and nobody whose job it is.
What we did
- Video production for the association's activities
- Promotion across social media
- Content that translates a technical subject into language a general audience follows
- A format built to be watched on a phone, without sound
Result
A note on numbers: we do not yet have reach data for this account in a publishable form. This page describes the work delivered, without estimates.
Associations, institutes, faculties and chambers are an audience almost nobody in this industry targets — they are obliged to report on their work and rarely have anyone to entrust it to.
Next step
If you run an association or an institution and need your work seen beyond your own membership — that is work we have already done.