Šumsko Tumaralo — 30,000 followers and Reels that work
We run the Instagram account of an outdoor brand from Tara. It has 30,000 followers, with Reels consistently between 15,000 and 27,000 views per post.
The problem
An outdoor brand with good content and a real story, but posts that never travelled beyond the existing followers. The material was there — it simply was not shot or edited in a way the algorithm pushes further.
Bushcraft cannot be filmed from an office. The content has to be made in the field, under the conditions it actually happens in.
What we did
- Running the Instagram profile: post planning, copywriting, community management
- Producing and editing Reels on location
- A format built for the platform — vertical, captioned, with a hook in the first three seconds
- A consistent posting cadence instead of bursts
Result
The numbers on the profile are yours to verify — the profile is public. What the numbers do not show is that the content was shot in the field rather than assembled from stock.
The same owner also runs Šumska Jurta and a bushcraft school — one brand with three channels, not three clients.
Next step
If you have a product or a place that needs showing rather than describing, that is the work we do.