Strategy & content planning
Themes, content pillars, goals, audience and a monthly content calendar.
SOCIAL MEDIA MANAGEMENT
Your brand.
In the right place.
In front of the right people.
From strategy and ideas to Reels, publishing and reporting. We create, edit and manage content for Instagram, Facebook, TikTok and LinkedIn — as one system.
RND / CONTENT STUDIOIDEA TO PUBLISH
POST / STORY
Room to breathe.
Room to breathe.CONTENT CALENDARREELSTORYPOST
Instagram / TikTokFacebook / LinkedInYouTube Shorts
ŠUMSKA JURTA · REEL PREVIEW
VIDEO TIMELINE
CAPTIONSANALYTICS9:16
Real RND video · illustrative production workspace
More than managing profiles.
We manage the whole content process.
Strategy, production, editing, publishing and analytics work best together. We connect them in one content system.
Content creation
Copywriting, visuals, carousels, Stories and creative concepts.
Reels & video editing
Hooks, editing, captions, motion graphics, music and platform-specific versions.
Publishing
Scheduling, preparation and consistent publishing of approved content.
Community management
Comments, messages and audience conversations within an agreed scope.
Analytics & optimisation
We review reach, engagement, clicks and content performance to inform the next plan.
From idea to publication.
Good content starts before you press Record and continues after you press Publish.
- 01
Strategy
- 02
Idea & script
- 03
Production
- 04
Video editing & design
- 05
Publishing
- 06
Analysis & optimisation
Insights from analysis feed into the next plan.
Video that goes further
than a folder.
We turn footage into Reels, TikToks, Shorts and ads suited to the platform, audience and campaign goal. Editing is part of the content strategy.
LOCATION FRAMEFrame from existing RND content. Raw footage is not shown.
RND / EDITWORKFLOW PREVIEW
00:00 00:15 00:30
CUTS / B-ROLL
CAPTIONSA story that follows the frame.
AUDIO
MOTIONTitles & end frame
Cuts, captions, sound and graphics work together in a format built for its destination.
FINAL REEL / ŠUMSKA JURTA
RAW VIDEOEDITCAPTIONSFORMATREEL / TIKTOK / SHORTSPUBLISHANALYZE
One idea. Multiple formats.
The same content should not be reposted identically everywhere. We adapt the idea to each format, platform and viewing habit.
1 VIDEO / IDEA
Interactive format preview using an existing frame, not six separate campaigns.
Instagram Reel · 9:16
A clear hook, vertical framing and captions for sound-off viewing.
Without a plan, content becomes another task.
We define themes, formats, schedules and objectives in advance, so you know what we publish, when and why.
CONTENT CALENDARDEMO · EXAMPLE WEEK
Monday
REELAnswer a common questionEDUCATIONAL
Tuesday
STORYBehind the cameraBEHIND THE SCENES
Wednesday
POSTProduct in usePRODUCT
Thursday
REELPeople behind the brandBEHIND THE SCENES
Friday
STORYOffer and next stepPROMO
We measure what works.
Publishing is not the end. We analyse which content attracts attention, starts conversations and helps people take the next step.
We interpret metrics in the context of the goal, period and platform. Findings become actions for the next content plan.
CONTENT INSIGHTSDEMO / UI PREVIEW
Report structure preview. No client results are shown.
Reach—
Views—
Watch time—
Engagement—
Profile visits—
Clicks—
Follower growth—
TOP CONTENTTop-performing posts are populated from actual account data.
Social media is a conversation.
A post starts a conversation. Within an agreed scope, we help manage comments, messages and audience communication, so your profile becomes more than a catalogue.
COMMUNITYEXAMPLE CONVERSATION
We agree on tone, response times and questions to pass to your team before we begin.
You know your business.
We turn it into content.
- 01Brand discovery
- 02Strategy
- 03Monthly plan
- 04Production
- 05Approval
- 06Publishing
- 07Report & optimisation
Approval before publishing: when included in the agreed workflow, you review content before it reaches the audience.
A scope built around your business.
Some businesses need a few quality videos each month. Others need full management across several platforms. We define the scope around your goals, content volume and channels.
STRATEGYCONTENTVIDEOPUBLISHINGCOMMUNITYANALYTICS
One team from idea to publication.
Strategy + production
The person planning your content and the team producing it work together.
Video is part of the content
Video editing is not an isolated service that starts only when footage arrives.
One story, multiple formats
We adapt material to each platform rather than copying and pasting.
Analysis completes the cycle
Findings from previous content inform the next content plan.
Before our first conversation.
What does social media management include?
Strategy, a content plan, content creation, video editing, publishing, community management and analytics, depending on the agreed scope.
How much does social media management cost?
Pricing depends on the number of platforms, content volume, video production and community management scope. Send your goals and profiles so we can prepare a proposal.
Do you produce Reels and edit video?
Yes. Reels and video editing are part of our content production process, from selecting footage and a hook to captions, sound and the final format.
Which social platforms do you manage?
Instagram, Facebook, TikTok and LinkedIn, with video content for YouTube and Shorts. We agree on the platforms based on your goals and audience.
How many posts do we receive per month?
The number of posts and videos is defined in the strategy and agreed scope. Your monthly plan shows themes, formats and schedules before production and publishing.
Do you create content or do we supply it?
We can edit footage you supply or arrange on-location filming and content creation. Before the proposal, we define what your team supplies and what RND handles.
Do you respond to comments and messages?
Yes, when community management is included in the agreed scope. We define tone, response times and questions to refer to your team in advance.
RND SOCIAL
You run your business.
We run your social media.
Strategy, content, video and publishing — one team, one process, one goal.
Content we have created.
Real footage, real projects. Explore a selection of our video and social media work.
Šumska Jurta
On-location filming and Reels editing for a glamping destination on Tara.
Explore the project →Šumsko Tumaralo
Outdoor field content and video adapted for social media.
Explore the project →Drina regatta
Video published on the RND Solutions YouTube channel.
Open on YouTube →Explore all our work →